Following in the recent tradition of creative success, Vodacom’s advertising has once again been recognised for excellence.
At the Annual AdReview Awards, hosted by media guru Tony Koenderman, Vodacom’s “Dictator” campaign was awarded the accolade of “Campaign of the Year”. In the words of Tony Koenderman, the jury chairperson, it was the one campaign that had the “biggest impact in the marketplace in terms of effectiveness and creativity”.
This success is a continuation on the successes achieved by Draftfcb and Vodacom, in being awarded:
• Numerous awards at the Sunday Times Ipsos/Markinor Brand Survey, including “South Africa’s Most Loved Advertiser”
• Four Loerie awards including Gold for “Dictator”
• Favourite TV advert for December by the Creative Circle
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